Watford Concerts Archive

Business model

In 2007 we introduced a radical new donations-based business model, RAVE, which aimed to simultaneously generate more revenue, broader access through lower prices, increase sales volume and develop engagement with the audience.

The result was successful in every regard and provided the basis for our operation at The Purcell School from 2010-13.

Click here for an article published in the League of American Orchestras' Symphony magazine with a fuller description how the model works.
Click here for more articles about this.